Soneeka Patel- Strategic Account Manager

Soneeka Patel

Strategic Account Manager, Partnerships

I was born/grew up in: Saint John, New Brunswick, Canada

I now live in: Toronto, Ontario, Canada.

I completed my training/education at: Saint Mary's University

Describe what you do at work.

What I do on any given day will vary depending on the situation. My key activities are all related to online strategy and maintaining good relationships with our clients:

  • monitoring and reporting on revenue
  • providing service to clients as needed
  • managing ongoing projects and initiatives
  • learning and understanding our products
  • identifying which products will help clients improve their advertising revenue

I work on a team of five people and cross collaborate with our team in the US on a regular basis. When I need to make decisions and recommendations to clients, colleagues and team members, I make sure this is based on sound data. I collect this data by doing an analysis of the issue or process. I use my background and skills in math and analytics when doing analyses. These are two skill areas that have helped me thrive in my role.

When I was a student I enjoyed:

How does your job affect peoples lives?

I help businesses grow and prepare them for what's next.

What motivates you in your career?

I love seeing results from the plans and initiatives we have put in place. I also love learning new things. Working on challenging issues also serves to motivate me.

When I was a student, I would have described myself as someone who:

Describe your career path to this career.

I had a zig zag career path, taking risks and seeking new opportunities. I started studying International Economics at university. After graduation I moved to the UK where I fell into a digital marketing job for an ISP. I worked at this for a while and then moved back to Canada to pursue a career in Sports Management. After several years in that area I decided to go back to the digital space. My broad background and experience helped me get to my current position. I live by the motto, “if you don't risk anything, you risk even more”.

What activities do you like to do outside of work?

Spin, Run and Travel.

What advice or encouragement would you give others seeking a similar career?

Life isn't always a straight and narrow path; nor is getting the career you want.

CurioCity Careers

We hope you enjoyed learning about this great STEM career! The information in this career profile was provided by this individual especially for CurioCity. We hope it helped give you a sense of what this type of job is really like.

Let’s Talk Science is pleased to provide you with this information as you explore future career options. Many careers require a background in science, technology, engineering and math (STEM). Even jobs that don’t use specific STEM concepts on a day-to-day basis benefit from the skills gained through a study of STEM. People with a STEM background are very much in demand by employers across all career sectors. If you would like to learn about more careers that have a STEM connection, visit

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